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The first name as a brand: the unloved one?
Beware of banality or lack of established recognition
The first name or given name is an important component of personality rights and, like the family name or surname, has the function of identifying a physical person in that […]
A newcomer to the landscape: The Eurasian Trademark Regional System
The Eurasian Trademark System is a result of the May 29, 2014 ratification of the Eurasian Economic Union (EAEU) treaty currently uniting Russia, Belarus, Kazakhstan, Armenia and Kyrgyzstan. The EAEU encourages the free movement of goods and services, and provides for common policies in the macroeconomic sphere, transport, industry and agriculture, energy, foreign trade and investment, customs, technical regulation, competition, and antitrust regulation.
This economic agreement allowed the ratification of the Treaty on EAEU trademarks and appellations of origin of February 3, 2020 followed by the Instructions to the Treaty on EAEU trademarks […]
THE WHY AND HOW OF IP – EPISODE 4
As a Chinese trademark agency, we often encounter applicants who directly instruct us to apply for a trademark application for registration without conducting any prior search.
After a few months, if lucky, we will receive a notice of preliminary approval for publication, but there is a higher risk of receiving a notice of rejection. Although the […]