With economic globalization, more and more overseas companies are active in the Chinese market. While participating in market activities, having your brands protected in China is very important.
Since both France (and same applies to most EU countries such as Italy) and China are members of WIPO (World Intellectual Property Organization), if the applicants (individual, companies and organizations) in France hope to register a trademark in China, it is possible to file an International trademark application before WIPO and designate China. Alternatively, applicants can file the trademark application directly before the CNIPA (China National International Property Administration). Although both these routes can enable the applicants in France to register trademarks in China, there are differences between them and we have tried to summarize and highlight the main points to consider in the chart below.
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