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INDIA : The pandemic has led to a period of uncertainty over rights that might have been taken for granted. Trademarks advertized during the pandemic may be subject to opposition […]
Social ethics and trademark strategy When the expression of a particular collective conscience shames the trademarks of earlier times
There are rebranding operations that are deliberate, well thought out and planned and which arise out of a true marketing and corporate strategy. Strategic repositionings of trademarks and corporations arise […]
The reputation of the applicant: a “bonus point”?
December 12, 2021, Abu Dhabi: after a hotly contested Grand Prix, such as Formula 1 had not seen in many a year, Max Verstappen was crowned world championship driver, ahead […]