Protect what makes your business unique
Your name, your logo, the design of your products or packaging—these are more than details.
They embody your identity, your expertise, your reputation. Protecting them means preventing third parties from exploiting or imitating them. It also strengthens the value of your business.
A strategic protection with multiple benefits
Filing a trademark means:
Securing your investments
Creating a brand identity requires time and resources. Legal protection ensures you have the exclusive right to use it.
Strengthening your market position
In cases of infringement or unfair competition, you have concrete tools to act.
Increasing business value
A registered trademark can be licensed, assigned, or monetized. It becomes a genuine business asset.
Facilitating international growth
Trademark registrations can be extended and recognized abroad in line with your expansion projects.
Trademarks: requirements, forms, and best practices
What are the conditions for a valid trademark?
- It must be distinctive: not a common name for the goods or services, nor descriptive of their nature or quality. Adding a design, color, or specific shape can help, though not always sufficient.
- It must not be contrary to public policy: no offensive, discriminatory, or unlawful words or symbols.
- It must not mislead consumers: it cannot deceive about the origin, nature, or quality of goods or services.
- It must be available: otherwise you risk infringement or unfair competition claims from earlier right holders.
What types of trademarks can be protected?
There are many forms of trademarks, each suited to different needs.
Our attorneys take into account your industry, market position, and objectives to recommend the best combination.
- Word marks: a name, word, or group of words.
- Figurative marks: a logo or graphic design.
- Sound marks: a jingle or distinctive sound.
- Shape marks: distinctive product or packaging shapes.
- Non-traditional marks: holograms, motion, position, or multimedia marks. These require prior analysis and may not be accepted in all jurisdictions.
Your trademark, your identity: our services to protect it
Trademarks – Protect what sets you apart
Your trademark is more than a name or a logo—it is the heart of your business identity. Protecting it safeguards your reputation, your brand image, and your market position..
Our services cover every stage in the life of your trademark:
Licensing
Well-protected trademarks can generate revenue. We draft and negotiate:
- Trademark licence agreements
- Conditions of use, quality control, royalties
- Legal frameworks for secure commercial partnerships
Contracts
Contract law is central to IP strategy. We regularly draft and negotiate:
- Assignment agreements
- Coexistence and co-ownership agreements
- Non-disclosure agreements (NDAs)
- Partnership, collaboration, and franchise agreements
- IP clauses in commercial contracts
Do you have a brand to protect? Our attorneys help you transform your rights into genuine growth opportunities.
Contact us to design your protection strategy together.
Why choose Santarelli?
As a leading IP firm, Santarelli offers you:
- Over 150 years of high-level legal expertise
- Multidisciplinary teams covering all industries
- European and international reach, supported by a global partner network
- Tailored strategies focused on maximising the economic value of your assets
