Posts : Filtrer
Can a logo or a slogan be registered as a trademark?
Yes. A logo or a slogan can be registered as a trademark provided it is distinctive, meaning it allows consumers to identify the origin of the goods or services. In certain cases, even a colour may be protected, subject to strict distinctiveness requirements.
Trademark offices assess distinctiveness based on the sign itself, the goods or services concerned and market perception. A prior legal assessment helps determine whether protection is available and how to structure an effective filing strategy.